AT&T is wanting into the potential for providing cellphone plans sponsored partly by ads, firm CEO John Stankey instructed Reuters in an interview. Subscribers will nonetheless should pay the larger chunk of their invoice, however Stankey stated he believes there’s a phase of AT&T’s buyer base “the place given a alternative, they’d take some load of promoting for a $5 or $10 discount of their cellular invoice.” The CEO additionally revealed that the service may introduce the sponsored plans in a 12 months or two.
There are different firms already providing ad-subsidized merchandise, corresponding to Amazon with its Kindles and telephones. Stankey didn’t go into the nitty-gritty of how the supply would work, however primarily based on what he revealed through the interview, it appears like AT&T plans to serve particular person clients with focused ads. The ad-supported model of HBO Max launching subsequent 12 months will function key to the brand new telephone plans, since it is going to present the corporate with new promoting stock. Apparently, the service’s engineers are creating “unified buyer identifiers” that might permit entrepreneurs to acknowledge customers throughout gadgets to serve them with related adverts.